Adobe Analytics

Only Adobe lets you mix, match and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.


Start with web analytics:- Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more:- We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.:- We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.:- We make hard things easy. Our AI and machine learning bring hidden opportunities and answers to everyone with the click of a button.

Adobe Analytics Features

No matter where you are with your maturity with analytics, Adobe Analytics can help. We are consistently Leaders in analyst reports like the Gartner Magic Quadrant and the Forrester Waves because we develop features that make data easier and faster to access and insights smarter and easier to use. Take a look at what we can do.

1. Multichannel data collection

We offer multiple ways to capture data from virtually any source (i.e. web, email, campaigns, web-based kiosks, mobile devices, client-server applications, and most applications that access the Internet).

2. Advanced calculated metrics

Calculated metrics enable you to combine metrics to create mathematical and statistical operations that are used as new metrics. These metrics can be segmented and created for any report to which you add metrics.

3. Marketing attribution

Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per channel based on your customers’ actual interaction patterns.

4. Audience analytics

Our integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data, and ad impression data into any Analytics workflow.

System requirements

System recommendations and prerequisites.

  • Windows XP or higher
  • 32-bit or 64-bit Microsoft Excel 2007 or higher
  • OS X is not supported