Predictive analytics brings it home.:- We make hard things easy. Our AI and machine learning bring hidden opportunities and answers to everyone with the click of a button.
Adobe Analytics Features
No matter where you are with your maturity with analytics, Adobe Analytics can help. We are consistently Leaders in analyst reports like the Gartner Magic Quadrant and the Forrester Waves because we develop features that make data easier and faster to access and insights smarter and easier to use. Take a look at what we can do.
1. Multichannel data collection
We offer multiple ways to capture data from virtually any source (i.e. web, email, campaigns, web-based kiosks, mobile devices, client-server applications, and most applications that access the Internet).
2. Advanced calculated metrics
Calculated metrics enable you to combine metrics to create mathematical and statistical operations that are used as new metrics. These metrics can be segmented and created for any report to which you add metrics.
3. Marketing attribution
Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per channel based on your customers’ actual interaction patterns.
4. Audience analytics
Our integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data, and ad impression data into any Analytics workflow.
System recommendations and prerequisites.
- Windows XP or higher
- 32-bit or 64-bit Microsoft Excel 2007 or higher
- OS X is not supported